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The Pros and Cons of an Acqui-hire Strategy

Unless you’ve been hiding under a rock, you would have noticed that Yahoo is doing something big in a major way. Thanks to its hiring of Google executive Marissa Mayer, Yahoo is hell-bent on reinventing itself. There’s a lot on the line. As you probably already know, Yahoo has spent the past few years in […]

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The Genius of Yahoo’s Marissa Mayer

Yahoo’s CEO, Marissa Mayer, shocked the tech industry with the acquisition of Tumblr. For some veteran Yahoo critics, this move smacks of the typical and historical Yahoo acquisition position of buying properties as a way of grabbing their traffic, in other words, buying an online property as an addition to an existing traffic portal. While […]

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Yahoo Buys and Shuts Down Mobile Ad Firm Admovate

In keeping with Yahoo’s technology based shopping spree, Yahoo bought out Admovate. This is quite an interesting acquisition because immediately after the buyout, Yahoo closed down Admovate. This is obviously a move to get the technology as well as the talent behind Admovate. Yahoo is not interested in operating Admovate as a separate business unit […]

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