When it comes to marketing campaigns, most people would think that measuring success on a messaging platform like Twitter would be a fairly straightforward matter. However, nothing could be further from the truth. As we have discussed in the first article of our series, Twitter is many things to many people. If you are a [...]
Tag Archives | Twitter

The Death of Twitter Direct Message and Why It is a Good Thing
In the natural world, parasites survive by living off of a host. They either plant their eggs or they themselves live on the host. They continue to suck blood and other nourishment and although the host becomes sick or weaker, this type of parasitism does not kill the host. What happens is one organism lives [...]

The Proper Way to Use the @ and # Functions on Twitter
As we have discussed earlier in this series, Twitter is primarily a communication tool for opening and maintaining discussions. It allows people to engage in conversations that transcends their immediate social circle. It gives you a soapbox from which to post your messages and your followers can either rebroadcast or they can respond back, either [...]

The Most Common Ways Marketers Abuse Twitter
In order to understand the problem, oftentimes you have to get a full description and get a full view of how the problem takes place, why it is a problem, and if there are things that you can do to avoid this problem. This analysis applies to many issues in life, whether they be money [...]

What Twitter Looks Like and What It Really Is
Ever since Twitter first hit the scene, it has been many things to many people. It truly is a device whose shape and substance changes depending on who is looking at it. While writers would consider it a great source of content inspiration and reference materials, bloggers would look at it as a great source [...]

Twitter Retweets are fast becoming celebrities digital autographs
Previously, celebrity autographs were the products of long waits at book signing lines, charity events, awards shows, or even athletic events. These hastily scribbled literary shout outs were also previously scored through persistently keeping an eye out for celebrity sightings. With the rise of Twitter, it looks like the celebrity autograph of old might be [...]
How Forums Continue to Change The Online World
One of the hottest technology slogans or key phrases that have been championed by the media for the past ten years is web 2.0. Web 2.0 is supposedly a completely new reimagination of the internet. It is said to be the cutting edge of how content is generated online and how people communicate with each [...]
Sell Simply Makes Twitter an eMarketplace
Twitter is now officially a direct eCommerce site with Sell Simply. The Chris Teso founded startup enables Twitter users to sell, donate and buy directly on the micro-blogging platform. Launched in July, Sell Simply allows Twitter users to buy anything through simply replying any Tweet listing they want with “buy.” As for sellers, users can [...]
Companies’ use of social media: a new battlefield
In a study by IBM released this week, corporate executives acknowledge that the new wave of corporate marketing now lies with social media but many are slow in adapting. Eighty-two percent of surveyed chief marketing officers (CMOs) reveal that they are planning to increase the use of social media within the next three to five [...]

Guide to Advertising and Marketing on Twitter
Along with Facebook, Twitter is another website which always comes to mind first when the words “social networking” or “social media” are mentioned. Twitter provides a very basic service but do not let its simplicity fool you, it is one powerful communication tool. At its surface, Twitter seems straight forward. When you open an account [...]
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