It all started out like a good idea-launch a Twitter marketing campaign to get the word out about Windows Phone’s latest version by bashing Google’s Android smartphone operating system. The campaign asked Android users to share their ‘malware horror stories’ on Twitter using the #DroidRage hashtag. The plan, of course, was to make Windows Phone [...]
Tag Archives | Advertising
Twitter gives away $1M of free Ad Credits to New Advertisers
We’ve devoted quite a bit of digital ink on these pages on Twitter’s efforts to beef up its revenue base. So far, it’s been a hit or miss affair. With its Promoted Tweets and Promoted Accounts programs, it looks like everyone’s favorite micro-blogging platform might be hitting its stride. These ad programs just might have [...]
Australian Facebook Ruling Might Change FB Advertising
The Australian Advertising Board recently ruled that Facebook is not just a communications platform, but it is also an advertising medium. Consequently, the communications put on corporate pages on Facebook must conform to advertising standards set forth by the Advertising Standards Board. This is a serious landmark development for Facebook in Australia, which could also [...]
No, Facebook Will Not Kill Google
Call it hype, call it wishful thinking or call it a pipe dream, but there was actually quite a big meme on techno blogs and among internet industry observers that at some point, social media websites like Twitter and Facebook will replace Google in terms of advertising dominance. The thinking was that social networks due [...]
Skype Rolls Out Conversation Ads
It never fails. Whenever you have a very popular free service, there will always be a minority of users who will hem and haw when you try to monetize or make money off that service. Call it an entitlement mentality or just call it an addiction to a “clean service,” but adding ads to a [...]
Coke and Ford Vouch for Facebook Ads Effectiveness
When General Motors dropped its paid campaign on Facebook, it was a massive slap on the face for the social-networking website’s upcoming IPO. It was a dark cloud that threatened to rain on Facebook’s parade. Indeed, the first weeks after the social networking company stock debuted on Wallstreet, it sunk down quickly and hard. It [...]
Study shows Facebook advertising is effective
Ever since Facebook’s IPO, the social networking company has faced a lot of skepticism regarding the sustainability and even effectiveness of its advertising model. Some observers have weighed the social network site against Internet advertising giant Google and found Facebook wanting. Some have even likened advertising at the social networking behemoth to posters at a [...]
Why can’t Facebook show ads that advertisers want?
More than a few eyebrows were raised when GM famously withdrew its $10 million advertising on Facebook several weeks back. While this would have gained some notice in the news by itself, it was especially damning for Facebook since it was announced in the run-up to the social network’s IPO. The withdrawal might not explain [...]
Will Facebook follow the Mobile trend or will Mobile have to follow Facebook’s lead?
Facebook’s potential in the mobile ad space is tremendous. That’s not up for debate. What is up in the air is just how big the social networking giant can be in small screen world of smart phones. According to some estimates, if Facebook were to repeat its desktop ad success on mobiles, it would capture [...]
Microsoft’s new ad campaign focuses on younger users and critics
If Microsoft’s latest ad campaign goes well, the old image many people have of the company might be in for a change. The existing image of the company’s typical customer, made even more popular by Apple’s Mac vs PC TV ad campaigns, is that of someone on a work computer. Now that the Redmond WA [...]