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The Pros and Cons of an Acqui-hire Strategy

Unless you’ve been hiding under a rock, you would have noticed that Yahoo is doing something big in a major way. Thanks to its hiring of Google executive Marissa Mayer, Yahoo is hell-bent on reinventing itself. There’s a lot on the line. As you probably already know, Yahoo has spent the past few years in […]

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The Genius of Yahoo’s Marissa Mayer

Yahoo’s CEO, Marissa Mayer, shocked the tech industry with the acquisition of Tumblr. For some veteran Yahoo critics, this move smacks of the typical and historical Yahoo acquisition position of buying properties as a way of grabbing their traffic, in other words, buying an online property as an addition to an existing traffic portal. While […]

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Yahoo Buys and Shuts Down Mobile Ad Firm Admovate

In keeping with Yahoo’s technology based shopping spree, Yahoo bought out Admovate. This is quite an interesting acquisition because immediately after the buyout, Yahoo closed down Admovate. This is obviously a move to get the technology as well as the talent behind Admovate. Yahoo is not interested in operating Admovate as a separate business unit […]

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Yahoo Buys Out eCommerce Player Lexity

You have to agree that Yahoo CEO, Marissa Mayer has her work cut out for her. She is at the helm of Yahoo, one of the biggest technology companies that for many years, it appeared that it had lost its way. For many years, Yahoo had discriminately gobbled up large companies and spent billions of […]

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Yahoo Closes its $1.1 Billion Buyout of Tumblr

It was the news heard across the tech world. Everybody who had dreams of putting up a start-up and getting acquired for millions and millions of dollars got a shot in the arm and a healthy dose of encouragement when Yahoo dipped into its massive piggybank and made a $1.1 billion buyout offer to Tumblr. […]

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Yahoo Logs More Visitors Than Google In July

You have to really feel good about Yahoo shareholders. There’s a certain electricity in the air among owners of that company because let’s face it, Yahoo has been on a downward slide since the bad old days of Jerry Yang. It went through one short-lived CEO and managed to land former Google hedge honeshow Marissa […]

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Former Yahoo Exec Now New OpenX Head

OpenX announced early this April their new CEO in Tim Cadogan.  Cadogan was a former senior vice president for Yahoo! for its ad department.  Cadogan brings in his five-year experience of managing ads for the search engine company to OpenX.  The arrival of Cadogan is part of some changes that OpenX has for its company, […]

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