Be careful what you post online-it might just come back to bite you. In the case of unhappy home repairs customer Jane Perez, her bad review of a contractor on Yelp and Angie’s List left $750,000 worth of bite marks on her. Ouch. Perez, a Virginia homeowner, retained the services of contractor Dietz Development to [...]
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Will Facebook’s new jobs site sink LinkedIn?
I can’t say I am surprised that Facebook has launched a job board site. Considering the amount of pressure the company is under to find ways to milk revenue from its huge user base, the only surprise is the fact that it took this long. The long time delay is also surprising because LinkedIn has [...]
Can Facebook’s Recent Stock Rally Last?
Facebook opened trading to huge fanfare at the price of $38 per share. It then proceeded to slide downward until it hit a record low of just north of $17 a share. Quite a downturn for one of the most heavily-anticipated IPOs and tech companies in recent years. Predictably, haters came out of the woodwork [...]
Microsoft’s DroidRage Twitter Campaign Blows Up In Its Face
It all started out like a good idea-launch a Twitter marketing campaign to get the word out about Windows Phone’s latest version by bashing Google’s Android smartphone operating system. The campaign asked Android users to share their ‘malware horror stories’ on Twitter using the #DroidRage hashtag. The plan, of course, was to make Windows Phone [...]
Microsoft Ventures Out Into Social Networks With Socl
Imitation may be the sincerest form of flattery but considering Microsoft’s recent runs of corporate blowouts, flameouts and duds, I would think it should hold off on flattering anyone. Regardless, Microsoft opened registration to the general online public for Socl. You need an existing Facebook or Microsoft account to register. This project is not exactly [...]
LivingSocial forecasts 400 layoffs
Twitter and Facebook spawned an ecosystem of companies that seek to turn social traffic into cold hard cash. From app developers to social game pioneers like Zynga to group discount middlemen like Groupon, the types of companies drawn to the irresistible siren call of the economic and technical bounties of social networking are only limited [...]
Twitter CEO says Twitter Reinvented The Town Square With TV
There is hype and there is hype that is real. In this world of split second edits and increasing Internet-enabled ADHD, we are bombarded with product hype. It seems everyone has a product to push or a brand to pimp. Given the impact of the Internet and its ability to give us information we wouldn’t [...]
Twitter Blows Away Review Embargo on ‘The Hobbit’
When it comes to movie marketing, early bad reviews can really spoil a new movie’s chances. This is true regardless of a movie’s pedigree or award-winning and box office breaking director. I can imagine this is in the minds of many of the marketers behind the highly anticipated prequel to the blockbuster Lord of The [...]
Microsoft criticizes Google’s online shopping search service
Microsoft’s Bing search engine service is in the news again lately. You remember Bing, right? It’s running a distant second place to Google’s monster share of the US search market. Well, Bing is making noise somewhat by beating on Google’s revamped shopping section. Microsoft’s search engine says that Google’s shopping section is doing a lousy [...]
Facebook’s iPhone app testing auto uploads
Uploading photos to Facebook can be quite a hassle. Not only do you have to go through some hoops to get the picture file from your webcam or your digital camera, you also have to worry about cropping, alignment, and other details. More than a few Facebook users have been clamoring for an easier way [...]