One of the problems with most news apps is that they tend to blast you with lots of news in a small amount of space. Since your mobile device, whether it’s a smart phone or a tablet, only has so much space to play with. The whole experience feels pretty much like trying to take a sip of water using a fire hydrant, it’s not gonna work out. Unfortunately, there are just so many apps that don’t have a clue as to how to present news in such a way that you can quickly zero in on the particular news item you’re interested in and click for more details. A lot of apps really don’t have the attractive headlines that make for effective news apps.
Be that as it may, one of the hottest app players in the news space is Circa News. It strips news headlines into a short, very easy to understand and easy to process blurb. It matches it with some graphics by putting this two together. It’s easier for you to make quick sense of a particular news item’s value, and then you can click through for more information. Circa really got the memo regarding saving space and maximizing the emotional impact.
The truth is most people don’t have time. Most people who use mobile devices have some form of digital attention deficit disorder. You either get my attention within a few nanoseconds, or you lose me entirely. With so many apps out there and so much information to process out there, it has really become an arms race as to who can get attention quickly, and circle news does a descent job of that.