Backed up by no other than AOL, Google and other technology industry heavyweights, the video advertising startup, Vungle, has raised 17 million dollars.
Vungle is actually quite an interesting company because it tries to make money off mobile apps. It doesn’t just run ads as you play the most popular apps on your phone, instead, it actually runs video ads. As the old saying goes, a picture is worth a thousand words, well video is worth a million words. There’s something distinctly compelling regarding video ads. This is especially true if you’re trying to build a solid online brand. This is what makes Vungle such a compelling investment. It has a working technology that allows this video to run regardless of the mobile app that you are playing.
As we have mentioned earlier, the mobile ad industry is quite lucrative as more and more people move to mobile devices. The vast majority of people will access Internet content through mobile devices like smart phones and tablets. This trend is not gonna end anytime soon. In fact, chances are, it’s just gonna grow with time. Vungle is well positioned to make money off this sea change.