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Ad Marketplace PubMatic Rumored to be Preparing for IPO

Imagine a company that has a platform where you can buy and sell advertising spots, and you can buy these advertising spots in real time. Instead of waiting for publishers to process your order, the whole system is centralized. You can see immediately whether your ad buy has gone through, or if you need to adjust your offer. If this sounds familiar, it should be. After all, advertising platforms have been around forever. In fact, many advertising platforms and agencies have gone public throughout the years. This is nothing new. What is new, however, is the renewed confidence of Wall Street in technology companies. Thanks to Twitter’s IPO, more and more companies are getting ready for IPO. As we have mentioned earlier, this is none too soon. Why? As we keep predicting, the US stock market and, by extension, the global stock market will crash in 2014. This is not some doom and gloom prediction. This is just common sense. The sad reality is that the price-earnings ratios of much of the stock out there has really been blown out of proportion. We’re looking at web 1.0 type proportions. This is a serious red flag. It is not a surprise that many of the world’s billionaires are actually eagerly exiting the market. Obviously, they know something that you don’t. If you have stock in Google, Facebook, Twitter, it’s a good idea to really reconsider your position, or just as importantly, come up with a plan should the stock market crash. There is a way where you can play your cards right that if the stock market enters a correction phase, we’re talking about 20% to 30% in lost value, you can come out of the stock crash a richer person. There’s a way to play it so that you can survive and thrive with any stock market meltdown. Anyway, the rumors that the ad tech startup PubMatic rolling on an IPO is getting a lot of people excited. The company has brought on some heavyweights to help it with its IPO. We’re talking of course about Citigroup and Credit Suisse. The interesting thing about PubMatic is that it is just the latest company in the ad technology space that is going through an exit phase. Previous IPOs included Tremor Media, Rocketfuel, and Marin. On the other side of the ledger, other companies exited their startup phase by being bought out. AOL bought out Adap.tv for 405million. Twitter bought out MoPub for a decent 350 million dollars. This is going to be a very interesting year for IPOs. I highly suspect that many tech companies know the handwriting is on the wall regarding the current bull market. It’s just a question of time until the correction comes. Then after that, the IPOs will dry up.

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