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Who is the Big Winner of Google’s Sale of Motorola? Google

After Google dissected Motorola and sold the rest of the breadcrumbs to Lenovo its pretty clear Google has done well in the interest of doing business.

After Google dissected Motorola and sold the rest of the breadcrumbs to Lenovo its pretty clear Google has done well in the interest of Google.

A lot of people were understandably scared when Google announced that it bought out Motorola. Of course, in hindsight, we all know now that the purchased was not to get into the hardware space. The purchased was purely strategic. Google bought out Motorola because it wanted its patents. Remember, in the wild west of smartphone development, there are many patents out there and it’s very easy to infringe on a patent and it’s like trying to navigate a landmine. If you need any proof, just look at what happened with Samsuing and Apple. It can get really messy and give a painful headache for anyone involved. Google did the right thing and paid serious money to get a serious patent portfolio. Now that its dumped Motorola into the lap of Lenovo, it is actually fast appearing as the big winner.

Why?

People were scratching their head when Google originally bought out Motorola. People were understandably puzzled because Google was the company behind the Android. Android is the free operating system that runs on smartphone hardware. It is in Android and Googles interest to work with as many hardware manufacturers as possible. The more hardware manufacturer adopts Android, the stronger Android would be against Apple. Clear so far? Well, a lot of this went out the window when Google bought Motorola. A lot of people were thinking that this pretty much was a slap in the face of Google’s smartphone hardware partners. Instead of giving out the software for free, it looks like Google is now going to be competing with its hardware partners.

While it looks like Google has now fully revealed its hand, and its clear that Google’s move to buy Motorola was purely strategic. It was really just a way to get the patents it needs to protect Android so that it can completely dominate the mobile space and dominate the tablet space. With all this in play, it is clear that the only winner of the sale of Motorola to Lenovo is Google. It remains to be seen if Lenovo is a winner because usually running multiple brands is a tough call.

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