One of the biggest concerns that investors were regarding to Twitter’s IPO boils down to dollars and cents. Where’s the money gonna come from? Twitter is basically another ad-funded social network site. Big deal, says many investors. Still, its stock is still high up there and a lot of people are wondering when the stock will crash because, really, the company is an advertising play. This type of question has been swirling around Twitter for a long time. In fact, any content based Internet company will always these types of questions swirling around it. Let’s face it, advertising is a fairly shallow business model. It’s also susceptible in the general economy.
E-commerce, on the other hand, allows more cushion, especially, if a particular platform’s value is well demonstrated. In a round about way, it looks like e-commerce might be coming to Twitter. Again, this is all speculative. However, unlike other speculative news that you may come across, this is actually based on a mock up on a site called Fancy.com. Fancy.com shows e-commerce mock ups showing a payment process from a tweet all the way to the final payment form. This is quite interesting because one of the co-founders of Twitter and its chairman, Jack Dorsey, is also a board member at Fancy.com. Fancy that. Coincidence?
Moreover, the whole process is powered by an e-commerce company called Stripe. Apparently, Stripe has been rumored to be Twitter’s potential e-commerce partner. Is this just an internal project that might fail? Is this just wishful thinking over at Fancy.com? We don’t know. There’s no official pronouncement yet regarding e-commerce at Twitter. Regardless, if you are a stock holder of Twitter and if this pans out, this could be great news. At least, this adds a little meat to the hype inflating Twitter’s stock.