There’s a lot of buzz online about this mysterious project called Paper that is being finalized deep in the bowels of Facebook. As with other mysterious projects that may disrupt existing layouts and user experiences, there’s a lot of anxiety about Paper. This is very understandable, after all, Facebook’s time line has gone through many different changes. In fact, it’s used to be called Timeline, you remember that? Also, the way Facebook’s top pages and graphics were presented used to be different. The truth is, change is the name of the game when it comes to Facebook. A lot of these anxiety regarding Paper has something to do with the fact that it may impact how people make money off Facebook. Let’s face it, a lot of people makes millions of dollars off Facebook. I’m not talking about official sponsors. I’m talking about spammers and non-spammers who use Facebook as a marketing platform. Be that as it may, there’s going to be changes with Paper, at least, on the mobile end. Why is this a big deal? First and foremost, most of the people that access Facebook are now accessing it through a mobile device. If there is any changes regarding how people interact Facebook using a mobile gadget, it may impact people’s bottom lines. Serious talk here.
What is Paper? Paper is basically a simplified version or if you prefer, a streamlined version of Facebook’s news feed. It’s supposed to be mobile-friendly and less cluttered than Facebook’s web version. A part of the reason Facebook has not really fully leveraged its mobile experience into a money making machine is the fact that there’s still a lot of this legacy hangover from past designs. Paper is poised to be a dramatic engineering of how Facebook will appear on mobile devices. As you can well imagine a lot of people are going to be watching this very carefully. The big difference that Paper brings to the table is the fact that you can look at content from your own social network which is well and good, however, you can also use a news wire. You can take information from different feeds and use Paper as your one-stop content source. This can be huge. Make no mistake about it. It basically turns Facebook from a mere gossip center into a real news center.
Of course, just because the people behind this project are dreaming big, it doesn’t mean it will pan out. Remember, there has been several Facebook projects in the past that fell flat on their face. Google is known for launching and moth-balling projects. So, just because there’s a lot hype and a lot of fear regarding this mobile app, does not necessarily mean it will revolutionize Facebook. Still, from initial reports, this is going to be a big one.