In what could only be a key development for mobile and online marketing in general, recent study shows that 65% of all email is viewed through mobile devices. This is very important. If you want to create and market a strong brand online, you have to pay attention to this metric. This shows that mobile advertising, mobile site design, mobile ad campaigns should be your top priority. Keep in mind that the share of traditional website and traditional computer-based design and advertising campaigns will probably go down with time. The key is to focus on your mobile presence. The fact that 65% of emails get opened via a small screen should tip off marketers to how they composed their ads and also how they call the person to action. There are many moving parts in regadrs to sealing to deal via email. First and foremost, your headlines must be geared towards people who are on the road or out and about. This is very different from speaking the language of somebody who is sitting in a chair, looking at his or her computer, reading his or her email. Second, this would impact the call to action. The person should be called to action in such a way that it factors in all the psychological signals that they may have while they are out and about. Finally, when people click through, they should be able to view a website that looks great on a mobile screen but could also look great on a computer’s large screen. This is a very very important piece of news to anyone looking to make money online.
