To paraphrase Mark Twain, the reports about Facebook’s imminent death are greatly exaggerated. A lot of haters would love Facebook go down in flames. There are a variety of reasons people would want to hate Facebook – privacy issues, the annoying ads, busy buddies and gossiping. Also, there’s the marketing component to Facebook that robs the people the wrong way.
The truth is, Facebook is not going away anytime soon. Think the case of the report by digital agency iStrategy Labs which says that 3.3 million teenagers between the ages 13-17 left Facebook between January 2011-2014. That’s 3.3 million in a span of three years. Yet, Facebook has grown by several hundred millions – that’s how powerful it is.
Sure, critics would say that a lot of this growth is in the developing countries where advertisers really want pay top dollar for such a demographic. Fair enough. But still, the fact that Facebook can still make money regardless of the developing world and mobile traffic just really makes the whole idea that teenagers will be leaving Facebook doubtful.
Another thing Facebook critics need to confront is the reality that although a teenager might leave Facebook, that very same teenager will become a college student and might need Facebook again in the future. In other words, that same teenager who left in a hurry will eventually come back because he or she has different needs in his or her life. In fact, when you look into the different demographic usage of Facebook, you see this pattern: people start, use, leave, and then comeback all the time. So this is not the problem of Facebook. If people are looking to bash Facebook, they need to find another alternative. Facebook isn’t going anywhere. It is here to stay.