Normally, if you’re dealing with an American company that loses money hand over fist year after year, the question would often be if the CEO will have to be booted – and when? But it appears that Nintendo, the famed Japanese console maker, is operating under a different game plan. Its chief executive, Satoru Iwata, said clearly that he is not going to be resigning but is instead working on reinvigorating the world famous console company.
Make no mistake about it, Nintendo is a solid brand. Nintendo pioneered the game console and was one of those that took it to new heights. Atari and the other players were in this phase earlier, but it was Nintendo that really took console gaming to more places. As a result, Mario Brothers and other key titles became a big part of the American gaming Lexicon. Even so, Nintendo didn’t really completely rest in innovating in video gaming console world. Remember the Nintendo Wii? It brought motion gaming out into the living rooms. So what went wrong? Just like with any other pioneering company, Nintendo didn’t follow all the way through: if it is going to innovate, it better come prepared with lots of game titles.
But sadly, it seems that the market is fast involving into a duopoly between Microsoft Xbox and Sony PlayStation. It appears there’s really no room for a third player. This is truly a sad turn of events considering the extra gaming design history of Nintendo.
In any market, the more options there are the better and with a few to choose from, the worst it becomes for the consumer. This sounds great and fiery, but in the reality of modern gaming development, costs can add up if we want the game really stick to three platforms. Why? If a game is made sure to support all three major platforms – PCs, Xbox and Sony PlayStation, for example –, the more expensive the development process becomes.
You have to make sure that a game is compatible in other platforms because there could be no other potential buyers of the product – and this is how porting works. It probably all boils down to the return on an investment but it appears that Nintendo had just gotten its self caught in all these business realities. The Nintendo Wii has some very interesting features benefits from the 3D portable gaming realm but, at the end of the day, it is this Nintendo Wii strategy that can cut into the Nintendo profitability. They might keep cutting the price of this portable console just to lay out a massive installed base.
Its options are pretty much very limited with the only bright spot not being the Nintendo Wii but the Nintendo 3Ds. Considering the options, it is not surprising why Nintendo refuses to fire its CEO. When you are dispatched into the forest and the last thing to do would be crossing a river, would dispatching the riders be the best thing to do?