Top Menu

Public Relations Fiasco? Intel Uses Competitors Chips for CES Demos

Usually, if you are going to try to demonstrate your product to people who you want to buy your product, you would use your product. For example, if you’re going to be demonstrating a big large screen TV, you should be using your own company’s large screen TV to wow people who are watching. You use your technology to show them what your products are capable of.
Well, in what could only be seen as a sign of Intel needing to catch up in the tablet and wearable wireless marketplace, reports indicate that Intel used its competitorsf chips for its demonstrations at the Consumer Electronics Show in Las Vegas.

How ridiculous is this news? If Intel is going to show off its latest wares in the wearable wireless space, it did a bad job if it used its competitorsf technology. After all, Intel is trying to make a show that it can become a major player in the wearable wireless space. As we keep pointing out, again and again, wearable wireless technology is the next wave of the future. If you thought Google Glass is awesome, wait until you see the full range of fully-evolved wearable wireless technology. It can completely revolutionize the Internet. Think about how much information the Internet has now and compare it to all the information the Internet will have when billions of people are walking all over the face of the earth, recording information and processing information and uploading all of that to the Internet? That’s how awesome wearable wireless technology can be. It ranks up there together with the other hot, earth-shattering technology trends as affordable personal robotics and 3D printing. Exciting stuff.

Well, we didn’t get to see the exciting side of that in Intel’s wearable wireless presentations. Despite Intel having some very interesting technology, the company has provided at least one source of embarrassment. The company is on the record for admitting that it has used ARM-based chips for some of its demonstrations. ARM, of course, is an Intel competitor. Still, Intel does have a license for using ARM technology. At least, from a legal perspective, everything is on the up and up. This might show at least to the critics of Intel that the famed computer chip company is still trying to feel its way around in this burgeoning field of wearable wireless. At least Intel is trying to enter this market as boldly as it can, much better than its performance in the tablet market where it has pretty much been non-existent until fairly recently.