It must be rough being in the shoes of the executives running Twitter. Twitter, after all, has already been on the receiving end of many doubtful analysis and articles. What’s there not to doubt? After all, the company isn’t making money despite the fact that millions of people all over the world use it. Twitter is highly influential and is highly valuable to many different people. Regardless of its amount of usage, at the end of the day, it’s all about how much money it makes. This is where it gets kind of dicey. According to some recent estimates, it will be sometime before Twitter can finally make money. As you can well imagine, this is not sitting well with people who paid serious money to buy a share of the company. Moreover, if Twitter falls on its face, it may send of shock waves regarding the other tech companies who are either trying to go IPO or who have gone public. There’s a lot at stake regarding Twitter’s success.
It should not come as a surprise that Twitter’s management is really trying all sorts of things to get people to either try out Twitter or to stay on Twitter. As we have reported earlier, Twitter does have a pretty high burn out rate. If Twitter is one of those things, you either fall in love with it or you try it once and you hate it. There’s rarely any middle ground. However, one thing that Twitter has going for is the fact that, a lot of influential people like celebrities and athletes use Twitter. Just the fact that they use Twitter carries a lot of pole and it keeps Twitter relevant. This is the reason why many people are still constantly trying to try out Twitter. It still remains to be seen what percentage of those people quickly burn out and which of those people end up becoming hard core users.
Interestingly enough, Twitter has come up with a new account called the Achievementbird. Twitter says that this is an experiment and it is basically an account that is open to some selected users. According to some initial reports regarding this account, it basically acts like an achievement system similar to what you’d see when you’re playing a video game. If for example you’re playing Call of Duty and you reach a certain level, you get an achievement. In World of Warcraft, if you do certain things, you get an achievement. Achievements are very important for the psychology of the actual person who got the achievement. It is also a great way for different users to compare themselves to each other. But in terms of actual practical value, it’s quite lacking. It’s neither here nor there.
However, the fact that there is such a thing as the achievementbird, just goes to show that Twitter’s management is at least playing around with solutions to get people to stick around. As we can all gather, Twitter is really trying to get its act together to find the business model where it can make money. That window of opportunity, of course, is by definition quite small. It should be interesting how Twitter finally generates solid revenue. Be that as it may, these experiments and gamification elements does show that, at least, Twitter is trying to fix certain weaknesses.