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The ‘Internet of Things’ Gets Massive Google Boost

For the longest time, the whole idea of an internet of things kind of made many people roll their eyes. They really didn’t see the value proposition of a world where your Microwave oven talks to your thermostat which then talks to your TV which possibly talks to your washer and dryer which in turn talks to your vacuum cleaner. It seemed too distant in the future. The most common criticism of a complete interactive and internet driven home control system is, who’s in control if something breaks. Another issue is that of personal responsibility, people like being responsible for certain things that happen around their homes. They like that feeling of being in control. For the longest time, the whole idea of interactive thermostat, interactive internet-linked smoke and carbon monoxide detection systems were thought of as nice little projects but they don’t really apply to most people.

It turns out that, there is one key supporter of the whole idea of an internet of things. No other than Google. As we have reported on this pages many times before, Google has been buying into a lot of lucrative technologies recently. Google is an investor in smart cars. Google has also made a lot of headlines when it bought several robotics companies. Google is standing still. It knows that its online advertising business is a cash cow and it needs to milk this money and make that money grow by investing in technologies that have strong growth potential. Since the internet of things is all about making our homes internet players, in other words, the data that devices are collecting in our homes interact with data from the internet to provide a better home environment and a more responsive and automated home environment, apparently, appeals to Google. That’s why it has decided to show its support for this fast growing field with the best kind of support possible: a 3.2 billion dollar buy out of one of the biggest players on the internet of things or smart home device market, Nest. This is a massive vote of confidence for this growing industry. Although we highly suspect that the big winners will be Asian manufacturers like Samsung but while its still in its expensive hyper buzzed state expect American companies to be grabbing a lot of the headlines.