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2014 will be Yahoo’s Mobile Year

Whether you are a Yahoo shareholder or not, there is a lot to be excited about in 2014. Yahoo brought on its CEO, Marissa Mayer, with lots of high hopes.

Yahoo had a lot of catching uop to do. This internet pioneer has been directionalist for the past few years. Thanks to its decline during the Jerry Yang years, Yahoo found itself in a quite unfamiliar territory. Yahoo has always had a fairly easy time of getting traffic. That’s not the problem. Yahoo still racks up 800 million monthly active users. That’s nothing to sneeze at. If you’re thinking that Yahoo is a washed up company along the lines of AOL, you would be sadly mistaken. What Yahoo has going through, however, was an identity crisis. It just didn’t know what its place is in a vastly changed landscape. While Yahoo is a top dog during web 1.0, now that the web has passed the social networking age, the social media age, and now is solidly into the later end of the mobile age, Yahoo is still trying to grope around as to what it would offer. Marissa Mayer brought that vision to the table. She sees Yahoo has a way for people to personalized their experience of the internet. Compare this vision to Mark Zuckerberg’s vision of Facebook as being the platform that runs the user communication with media on the internet. One would be tempted to say that these are conflicting visions, but actually, Marissa Mayer, might have a stronger vision because her vision is agnostic. It doesn’t ride on any one platform. It is a continuation of the old portal idea that put Yahoo on the map but more open ended.

Well, 2014 is going to be the big year for Yahoo and a lot of it is due to Marissa Mayer’s leadership. The CEO, Marissa Mayer, sees Yahoo as a strong player in the mobile age. It is not going to let mobile blindsided unlike, as some critics say, Facebook. This can be seen in the fact that come 2014, half of the 800 million monthly active users on Yahoo will come from mobile devices. This is quite a feat. However, Yahoo’s shareholders, and Yahoo fans should not stay still. There’s still a lot of work to be done. And it appears that Marissa Mayer has a lot of big plans because of her recent acquihire spree. We don’t expect the acquihire buy outs to stop in 2014, it might even pick up pace. We expect some big announcements from Yahoo in 2014 regarding the mobile space expect a lot of those acquihires to really kick in and some of them to add real value to the Yahoo experience.

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