As we’ve reported earlier, Windows 8.1 was a major reversal for Microsoft. Imagine spending millions of dollars hyping up a new product, mobilizing your sales marketing force, getting your partners excited, then launching the product and getting owned. This is precisely what happened with Microsoft. It encountered massive push back regarding the metro interface of Windows 8. People were just stomped by how to work the initial opening screen of Windows 8. If you run Windows 8, you know that this is the touch screen portion of Windows 8. This is great if you’re running Windows 8 on a tablet or any device with a touch screen but if you’re using it on a typical desktop or notebook computer, the initial app screen is worthless to you. No wonder, despite the rosy projections for windows 8, it didn’t really go anywhere. As we’ve reported earlier, Windows 8.1 was that massive reversal where Microsoft basically brought back parts of its old interface. Talk about bad news.
This is not much different from the most classic corporate misstep in consumer product history: coke’s decision to roll out new coke. Well, the general public didn’t like that roll out so much that Coke did a complete 180 and released Coke classic. So, consider the rumored Windows 9 as the ultimate Microsoft Coke classic maneuver. Of course, its still gonna be a new product. It’s probably going to have a lot of new belts and whistles but it probably try to resolve a lot of the hurt branding caused by Windows 8.
Microsoft knows that the stakes are high. Windows 8 misstep open the doors to Android being used in more machines. Microsoft really cannot let Android fully take over because it may lose the OS market.