A lot of people are trying to figure out what exactly is the big deal about SnapChat. SnapChat, unless you’ve been hiding under a rock or smoking a rock, is one of the hottest mobile apps in the market right now. According to the company, this app handles 400 million pieces of shared content every single day. That is up at the same level as Facebook if that number is to be believed. What does SnapChat do? Well officially, it works this way. You take a picture or you take a video and you share it with your friends. When you share, however, the video and picture will expire after a certain amount of time. It is not intended to be posted permanently in a database unlike Facebook. So, many of its critics would say that this is Facebook with a short memory. Not quite. Why? It fulfills a very powerful need.
When you look at a typical Facebook time line, a lot of the materials being shared there are intended to be shared for the long term. This is a material that is supposed to help a brand or establish some sort of message for posterity. In other words, Facebook is supposed to be a medium where people share communication that they know or expect to stick around for a long time, if not forever. As you can well imagine, this is too much responsibility for a lot of people. How many times have you walked in up in a silly mood and taking a very funny picture of yourself and posted it on Facebook. Your friends then re-posted it or made copies of it and now you seem to take it down. You may have deleted the version on your wall but the stuff you shared is pretty much on the internet forever. It makes you feel lousy right. It makes you feel downright foolish. This is the need that SnapChat appeals to.
SnapChat really is all about capturing the temporary moment. In one moment you could be very angry, you could be very emotional, you could be very silly. By allowing people to document their transitory emotional state, SnapChat offers some form of release for friends. So many friends have inside jokes that they don’t want other people to know when many people have opinions that they don’t want to be posted in the internet. Regardless of the reason, SnapChat is the solution for that.
Basically, all media that you shared through it is protected from being turned into a permanent record. This is a huge appeal to many people because not all of us edit our thoughts. Not all of us are profound thinkers. Many of us are quite silly. We should have that right to be silly and to just live for the moment and nothing makes people feel on edge or feel like they are walking on eggshells when they have to watch what they post on Facebook because it might get re-posted millions of times over or might get downloads, so SnapChat fills a very real demand.