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Making Sense Of Google’s Pronouncements Against Guest Blogging

One of the easiest ways to get SEO back links is through guest blogging. A guest blog is fairly straightforward. In exchange for you being able to put up a backlink on an article that you supply for free, the blog will publish your article. This produces a win-win situation. You get a backlink in a relevant blog that has high authority in the niche that you’re marketing in and the blog or website gets free content. Since content cause money, the blog spotter has saved quite a bit of cash by publishing your free content. Well, that’s the way it’s supposed to work. It’s supposed to be a win-win situation however in the ultra competitive world search engine optimization, your guarantee that some people will play fast and lose on the roots. As a result, people would use all sorts of automated means to get tons of software and also great backlinks from websites that are not really related to the niche that they’re creating backlinks for.

See what’s wrong with this picture? This is what Google head of web spam, Matt Cutts, was talking about. That this based on how you read his pronouncement against guest blog posting. His pronouncement that it doesn’t appear to be an outright condonation of all guest blog posting. You have to focus on the overall meaning of what he is saying. He’s not saying that you’ll run afoul of Google just because you use category keywords or exact match keyword by linking to your site. No. your link must be natural and must be at a blog that is related to your site. Moreover, your content must be all about the establishing expertise. In other words, there is an enough information, an enough guidance in this proclamation regarding guest blog posting to keep the door open regarding responsible guest blog posting. The alternative really is kind of unthinkable. A lot of the bloggers there runs on guest blog post.

Why? The guest blog post is great for different experts to weigh in on the platforms of their colleagues. This is the great way for people to reach out and share knowledge. It would hardly seen wise or even advisable for Google to get in the way of this information and expertise exchange. Why? This is precisely the kind of expert content building that Google supposed to be publicly encouraging. Why would it want to discourage it by penalization the back links created by such assistant. Well just judging by Matt Cutts’s pronouncement, there are enough quality control measures built in to the system.

We believe that if you follow the following steps, you will not get on Google bad side.
1. Be very discriminating as to who you guest post with. In other words, pick your blog partners very carefully. Their blog must be directly related to your niche.
2. Pick authority partners. In other words, pick blogs that already had paid track and these blogs must have authority in that actual niche. This goes hand and hand.
3. Don’t go crazy with the links. If you’re going to be using guest posting to build back links, use only one link. Also don’t use keyword targets, use links that make sense. The link that makes sense is the name of your blog, your direct URL. In other words, link the way normal uninterested people would link to you.
4. Finally, your content must add value. In other words, if the whole point of the blog posting is to share content among experts, the content that you share for your guest post must be expert contents. In other words, it must share something new. It must contribute real information and real expertise.

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