You’d probably heard of this old story many American businessmen used to salivate when they think of this old story. The old story goes like this. If every mother in China back in the 1960′s bought one raisin for each child that they have, the number of raisins being shipped to China could easily fill several ships. Now turn that raisin into a bottle of Coca Cola. How about a starbucks cup. How about a Hostess Twinkie. You get the point. The Chinese market is huge. It’s not going anywhere. Sure, it may have a declining birthrate and it may have all sorts of demographic issues but the reality is that the Chinese market is huge. It’s robust and it has potential purchasing power that can really revolutionize whole market segments.
Sadly, when it comes to Cloud computing, China has been out of side line. It’s only been recently that its getting the attention that it should be getting from global players like Amazon web service, IBM, and Microsoft. Why? Well, a big part of Cloud computing is it works with mobile computing. As more and more people access the internet through mobile devices, a lot of those apps need to have reliable Cloud components to be able to send information and conserve local hardware resources. If you are going to base all that cloud computing firepower halfway across the world, these app makers and local market users would suffer. In other words, there’s a huge demand for local Cloud-based computing services.
Well, just like with any market system, local players are stepping up their game. China Unicom is launching a full service Cloud based on the Open Stack system. Also, the famous Chinese e-commerce wholesale player Alibaba is opening Cloud services outside of the Chinese mainland. They have their sites set on India. These are huge developments and it shows that the Chinese market is big and its mobile market easily outstrips the Us mobile marketing and it’s still growing. If American cloud computing companies are serious, they need to include China in their strategic mix.