Usually, when it comes to product launches and product merchandising in general, not having enough supply of a particular product is a good indication. Usually when this happens, there is just a huge demand for the product that the moment a new shipment comes in, a buyer snap up the available inventory and the racks are empty. Well, it would seem that the latest Surface 2 and Surface Pro 2 tablets from Microsoft are exhibiting healthy scarcity. Many retailers are having a tough time keeping them in stock. If you are a Microsoft investor, you might get excited about this news item. Unfortunately, the reason for the short supply and the inability of retailers to stock this product is not due to high demand. Microsoft is having a tough time producing or supplying these tablets. As a result, there is a very low supply. This does not indicate that there is a huge demand for these products. In reality, there is probably some demand but the supply is so low that it can’t even meet that level of demand.
All told, this is bad news for Microsoft. It need to have healthy enough of supplies so that the market can see what it brings to the table when it comes to its table hardware. This is the only way the market can truly gauge Microsoft’s tablet offerings. As you are probably already know, Android and Apple’s iPad dominate the tablet market. That’s not gonna change anytime soon. The good news is that, the supply issue is changing according to Microsoft. Maybe Microsoft has just gone side this time around. You have to remember that earlier last year, Microsoft took 900 million dollar charge for its Surface RT. This Surface RT tablet was first generation of the Surface and it flocked in the marketplace. So Microsoft took 900 million dollar hit with that roll out. So, maybe its a little bit shy this time around and it cut back on supply, who knows. Regardless, the good news is that, the supply is evening out and it remains to be seen whether this would be Microsoft’s hit in the tablet market.
If there is anything you should learn about Microsoft, you should never count it out. For the longest time, Microsoft was just missing out on the graphical user interface of personal computers. This was dominated the Apple Macintosh. Well, Microsoft finally had a hit with the windows 3.1 and the rest is history. So just because Microsoft blew it several times in the past when it comes to hardware, it does not necessarily mean that it will continue to strike out.