The problem with being a technology innovator is that it is too easy to get blinded by all the upsides that the very real downsides have a way of slapping you upside the head and you end up inhaling the smoke of the competitors that left you behind. If you need any proof, just look at the iPhone’s sales figures compared to the totality of Android phones in recent years. Talk about depressing. After all, the smartphone market didn’t exist (at least like we know it now) before Apple came into the picture. The upside of course is that you set the direction and you set the price. However, if you come on too strong, you end up in a position where you have to defend that price point and this might not be as easy as it seems. Hence, the iPhone’s continously eroding sales figures. Interestingly enough, it appears that Google hasn’t learned from Apple’s experience with the iPhone and runs the very real risk of screwing itself up with the Google Glass.
Wearable wireless is the next tech revolution
As we keep harping on these pages, wearable wireless will transform the world. Seriously. If you thought smartphones changed the world, you haven’t seen anything yet. Wearable wireless lets you get information from your daily activities and feeds it into Net-based apps so you can get information which can change how you interact with your world. This has the effect of exploding humanity’s stored knowledge as well as increasing the amount of data-processing we use in making daily waking decisions. Serious stuff. Google Glass is in the forefront of this because it acts as a filter to your interaction with the world.
Google Glass’ expensive price can marginalize it
Starting out at $1000 a pop, Google Glass packs one mean sticker shock. It might be so expensive that only a very few people would want to use the device. Moreover, the price might drive makers away from developing copycat hardware because they might not want to validate Google’s software only to be later edged out of the market. There’s a serious strategic lose-lose situation here for both Google and other hardware makers who might want to follow its path and use its software.
Google runs the risk of starting an Apple iPhone-like Gold Rush
At the very least, Google runs the risk of starting a huge trend and pioneering a market-only to lose it later. Talk about frustrating. Plus, Google is in a tight spot. Would it sell the software? Is it just using Glass as a prototype for the software? What is the end game for such low-priced software? Either direction runs the serious risk of Google painting itself in a corner while a full-blown Gold rush starts and all it has to show for itself is a ‘luxury’ cachet of offering the highest quality wearable wireless eyewear. Talk about cold comfort.
It is easy too easy to get blinded by the hype and excitement of coming up with a new technology that can possibly change the world. In fact, it is too easy to get caught up that you forget that you have set in motion certain trends that will put you in last place if you are not mindful. This is definitely the risk Google runs with Google Glass. Instead of the hungry challenger, it comes in the wearable wireless field as the innovator. There are serious vulnerabilities with this position-as well as serious advantages. It has to watch itself or it might get stuck with some missteps that can give its competitors an opening.