As we keep harping on these pages, Google Glass and the whole wearable wireless revolution it ushers in can be the next great gamechanger that will change how people interact with their everyday reality. In short, Google Glass and its progeny has the potential of changing the world the same way the launch of the iPhone changed the tech landscape. Considering that it’s only been a scant six years since the iPhone launched, developers and tech observers have their eyes fixed solidly on the future of other devices that act as a bridge between our everyday experiences and the Internet. Google Glass is just one of these devices. The thought of having millions of devices capturing real world data and processing it through apps to create an Internet ‘overlay’ reality which then further influences how people interact with the real world has all the makings of The Matrix-except this one is in our reality and in our lifetime.
Well, just like any large ground-breaking technology, everything doesn’t start out smoothly. While many in the tech world were taken by surprise by how deep and how extensive the tech revolution the iPhone ushered in, the problem with Google Glass is that it is launching after the iPhone pretty much set expectations. As a result, developers, understandably, want to be the first to get into the Google Glass Goldrush before everyone and his dog starts coding apps for it. There in lies the rub-so many developers want to be the frontrunners for this technology that Google has been overwhelmed. Let’s face it-the biggest challenge for Big G’s Glass team is to make sure the technology works. However, we really can’t tell until there are many apps built for it. It is a case of a chicken and egg dillema and it appears that this has caught Google flat footed since many would-be Glass developers are complaining that Google isn’t giving them much slack with the Glass Development Kit (GDK). While this is a marked improvement from the previous API-development model Google offered, the GDK still doesn’t give developers enough functionality to truly map out what the new device is capable of. Moreover, the GDK, as Google has said in so many ways, might still change once Glass is ready for mass manufacture.
As frustrating as this all may be, this is just the price any developer pays in the rush to be the first mover and first to market. The ground might shift from under you. That’s a risk you have to take since the payoff of being one of the first to market outweighs competitive advantages that might make for a great payday in the future. One warning developers should pay attention to-Google Glass comes with an initial $1000 price tag. It might not get traction-at least getting out of the gate. So, proceed at your own risk.