If you haven’t heard of Medium, you can easily be forgiven. Medium is a blogging platform that was created by a cofounder of Twitter. In fact, if Medium wasn’t related in some way to Twitter, we probably would not be reporting this news. Be that as it may, Medium is now taking public posts by contributors. It used to be that Medium would only publish high quality articles from very popular and credible bloggers but not anymore because now, anybody can post.
Of course, whenever a company does this, it always runs the risk of opening the gateways of spammers. Spammers are always on the lookout for new places online to draw traffic from or get backlinks from. Medium is not immune to this. So what’s so different about Medium that other blogging platforms don’t have? Well, first of all, it groups posts from different authors and puts them into a package called “collections” and what happens is that the spotlight is shifted to the overall theme of the collections and instead of the actual authors, most of the materials on Medium are articles on technology. This may have a positive effect in a sense that you’re getting “pure collections” of information based on a niche.
The downside of course is that it kills incentives on the side of publishers especially now that Medium has opened the floodgates to the rest of the world. Also, what sets Medium apart from popular blogging platforms like Tumblr is that there is no re-blogging tool. Basically, it’s like a standard blog and it’s very serious regarding the content so there are no people re-posting funny pictures or internet memes. Also, the platform has no support for widgets. Given all this, it seems that this model has some serious disincentives for publishers. It would be very interesting to see how it keeps content quality up.