In what could be the shot heard around the world, Apple’s Maverick operating system, the successor of Apple’s OS Mountain Lion, is completely free. This is a very exciting development for many reasons. First of all, it is a rehash of the mid 1990s when Apple was actually an open system. In other words, people could build a hardware that could run the Apple OS. You could be experiencing Apple’s smooth interface and awesome ambience on your computer but your computer’s guts weren’t made by Apple. Well, Apple backed off that model in the 1990s and many people thought that those days were basically over. The great thing about that model was the fact that people can experience Apple for cheap.
Let’s face it, it costs a lot of money to have that nice little Apple logo at the back of your machine. You’re basically a paying twelve hundred dollar to more than a two thousand dollar premium just for the privilege of advertising Apple’s brand. Like them or not, Apple has some sort of cult fan base that just drools over once it sees that logo. It’s really hard to explain to those who have not drunk the Apple cool aid. Be that as it may, this move of releasing Mac OS X Mavericks may blow open a lot of doors. It is possible for people to start producing machines that would run this awesome OS and give people the Apple ambience and feel at a fraction of the price.
I strongly suspect that Apple did this because they know that people who would gravitate towards the Mac OS wouldn’t really shoot themselves in the foot by slapping that OS on a cheap Chinese made box. That kind of defeats the whole purpose. The reason people love Apple is because it is made by Apple. Call it some sort of slap at Microsoft or call it a stroke of genius. The truth of the matter is that Apple knows what they are doing. People buy Apple machines because it’s some sort of luxury product.
It’s some sort of a status symbol and if you buy a cheap Chinese machine without the Apple logo and you install Mac OS X Mavericks, the only person that is really impressing is yourself because people wouldn’t confuse your machine with a Mac or Apple product. It is a very interesting development and it is definitely a slap in the face to Microsoft because it may signal the end of the need for an OS. I would not be surprised if at some point in the future, Microsoft starts cranking out free Windows operating system. Wouldn’t that be awesome?