One of the biggest draws and opportunities for mobile apps is that they let you connect your mobile everyday waking reality with the power of the internet. In other words, when you’re moving around and living your day to day life and you encounter challenges and issues, you can easily whip out your mobile device, click on an app icon ad get solutions from the internet. That is the power of augmented reality and mobile applications. You can impact your reality in a very direct way just by clicking on an icon and unleashing the power of the internet.
This is manifested in BetterDoctor. The BetterDoctor app enables you to find a better doctor using databases, reviews and location specifications. Many people would say that this would be just like a giant database and directory and they would be exactly right but this directory is localized and mobile. That is its big difference and precisely the reason why BetterDoctor has raised $2.6 million in venture funding.
In terms of manpower, the company is led by a proven player; CEO Ari Tulli is former head of Nokia’s app studios. You know this person knows what he’s doing. Let’s see how BetterDoctor will shape up in the future. It’s not like it’s working without competitors because it already has competitors in the form of Patient Fusion and Zocdoc. Let’s see how this pans out. It’s got $2.6 million to work with to gain some traction.