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Facebook New Photo Album Feature Destroys Many Small Startups

Smaller companies relying on Facebook's photo album for their own services see's harsh times when the social giant releases their own alike offerings.

Smaller companies relying on Facebook’s photo album for their own services see’s harsh times when the social giant releases their own similiar features.

One of the most important risks that any would-be startup entrepreneur has to keep in mind is want of distinction. You have to be competitively distinct both on technology and market segment basis for your company to survive certain shifts that can happen in the future. It’s not enough for your app or software to have a slight difference in the market leader or platform service that you are using the app with. This distinction must be big enough that even if the platform decides to move into, you can hold your own and grow. Unfortunately, this is a hard lesson learned by many Facebook app startup companies that work on collaborative photo albums. These companies focus their albums on automatic identification of friends’ faces, locations, events and private collections. Unfortunately, all these distinctions weren’t enough for them to get destroyed by Facebook’s recent move to launch shared photo albums.

Basically, many different members can share a particular photo album and contribute pictures. The interesting features of this new service on Facebook includes modifying the pictures contributed. The person who created the album can modify or delete anybody’s photos. Privacy settings can be set to friends of contributors and collaborators or public viewing and each album is capped at 200 photos. This destroyed many different start ups that made interactive and collaborative photo albums for Facebook.

Considering Facebook’s huge bully public of recently announcing this feature to its one billion members as well as a free advertising in itself due to system notification, these smaller apps of startups don’t have a dose of a chance. In effect, they’re dead. Companies like Flock, Kicksend, Cluster, and Albumatic are pretty much dead in the water. They can still tweak and try to come up with some sort of distinction but unless they come up with something that is truly compelling, the collaborative Facebook photo album business is pretty much shut.