The coding industry is quite hot. There are a lot of people looking to earn online by gaining skill sets that will allow them to build websites, software applications and more popularly mobile applications. As you can well imagine, there’s a lot of complexities and specialized knowledge in this particular field which makes it exactly hard to get into. This is especially true if you are in the business of producing interactive or content rich courses. Due to these many different barriers, it can be a very lucrative space to be in especially given the fact that many people are looking to pay quite a reasonable money to get the right kind of training. This niche has not escaped the attention of venture capital and technology funding firms.
One particular player Layton, Utah-based Pluralsight is making quite a bit of a name for itself in this business. It was founded in 2004 and it recently received $27.5 million in funding. It looks like Pluralsight didn’t waste any time putting that money into good use so it went ahead and bought out two competitors. One is Peepcode, a developer training company specializing in open sourced technology and the other is Trainsignal, based in Chicago that specializes in Citrix, Cisco and other IT skill sets. Overall, this is a very strategic and smart move on Pluralsight’s part.
These buy outs are very niche-oriented and can only bolster its competitive strength. The name of the game in this particular niche is to increase your training materials output while at the same time keeping these educational materials as niched as possible. These are two key competitive advantages that are sure to put some distance between Pluralsight and its remaining competitors.