When it comes to technology, nationalism is normally not an issue. Most technology fans all over the world are more focused on how technology can solve their local problems irregardless of where the technology came from. Well, as you can imagine, the Chinese communist government has a different spin on this. Like it or not, the Chinese are looking to be more independent. While Google Android is a free platform, it is quite understandable for the Chinese to think that at some point all be it quite remotely, there might be a situation where Chinese users might be at the mercy of another wise foreign technology.
Recently, the Beijing government has been encouraging market players in China to adopt indigenous operating systems for their devices. Heeding this call is HTC. If that brand sounds familiar to you, congratulations! You’re one of the few but a dwindling number of HTC cognizant consumers. Let’s face it! HTC has been taking a beating in the US market. Thanks to likes of Samsung! It is no wonder that the Taiwan based HTC is beginning to go Eastwards instead of Westwards for its growth market. It’s looking to focus on growing in China by producing higher quality phones compared to locally made phones but playing by Beijing’s rules. This is why HTC is reportedly working on a China only mobile OS for its phones. To be honest about it, it’s not that big of a deal in terms of technology. There are already a lot of OS platforms for mobile devices. At last count there is a Firefox OS, an OS Ubuntu and other Linux based OS systems. HTC getting in on the independent OS game is not going to break a new ground. Still, its new story does raise several issues regarding China’s technology trade policy, HTC’s long term competitiveness and its overall strategy. It’s quite a big gamble but considering how cutthroat the global mobile manufacturing market is, it really pays to have a regional stronghold from which you can derive healthy revenues so you can try to carve out market share in markets where you’re weak.