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Microsoft’s DroidRage Twitter Campaign Blows Up In Its Face

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Microsoft’s advertising campaign on twitter “DroidRage” backfires.

It all started out like a good idea-launch a Twitter marketing campaign to get the word out about Windows Phone’s latest version by bashing Google’s Android smartphone operating system. The campaign asked Android users to share their ‘malware horror stories’ on Twitter using the #DroidRage hashtag. The plan, of course, was to make Windows Phone look like a good idea at the expense of Android.

Sadly, like many well-laid pans, things didn’t pan out like Microsoft’s social marketing wunderkind originally anticipated. Tons of Twitter users did start using the #DroidRage hashtag but not to bash Android. Instead, they used the hashtag to bash, you guessed it, Microsoft. Oops. To be fair, there is a smattering of Twitter users who showed up to support Windows Phone. Moreover, the Windows Phone marketing team does have a valid point-the open source configuration of Google’s Google Play app store can be quite susceptible to malware inclusions. But I would not bang the ‘no malware’ drum so loudly if I were Microsoft. Why? Windows Phone has a measly 3 percent of the smartphone market. Considering the fact that malware is a commercial venture that requires a return on investment analysis, it is no wonder that many hacking groups or shady coders do not bother to code malware for Windows Phone-there just aren’t enough phones running it.

It is a bit ironic that Microsoft would inadvertently copy Apple’s long-running claim (recently put on the down low) that its boxes just don’t get viruses and malware. The main reason this was the case is because, for the longest time, there were not enough Macs and Apple boxes to make spyware for this OS worth a hacker’s time. So it is cold comfort for Microsoft that its smartphone OS doesn’t get any malware. In a sense, its failure at getting solid traction in the smartphone space enabled it to remaind virus-free and spyware-free. In essence, it is playing the same marketing strategy, Apple used against it for a long time. Besides, if we’re really serious here about spyware, Microsoft should shut up since it is the same company behind Internet Explorer-a browser which has historically been a malware magnet.

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