It looks like the redesigned app store for iOS 6 is making some major gems. The latest tidbit leaked is that there is going to be a major update for the official Twitter iPhone app. This is the app specifically made by Twitter for the iPhones. It is not a third party Twitter app using Twitter’s API. This is quite a turning point for Twitter because this app incorporates a lot of the changes to its API. As we have reported earlier, Twitter has been cracking down on how third party developers use its API. Of course, the standard Twitter PR line is that they are introducing these changes to enhance the end user experience. Yeah. Right. Sure. The reality is Twitter is probably getting sick and tired of third party developers making more money off its API, as Twitter itself scrounges around for additional revenue streams.
Remember that Twitter’s grand business strategy is to become destination in a sense it is borrowing from Google’s Playbook and bending its business on advertising revenues. Its goal is to be a destination. As we have reported earlier, the beating vision was for Twitter to become an API company. That vision unfortunately lost out. However, given how Twitter exploded over the internet and given how people interact with Twitter, it probably should have taken the API route. Regardless, Twitter for iPhone 4.3 is coming soon and boasts quite a lot of new interactivity boosting features and also enhances notifications, easier searching and performance boost. This is a major upgrade for its iPhone app. Right now we are only hearing word of what these features are from the app store leak. Some of the upgrades are as follows: You will not be able to get Twitter notifications that are unobtrusive while you are using the app. The discover tab has now been enabled to alert you if there is a new content available for you to read. You can now personalize trends.
Avatars are now tackable and will lead to those users’ profile pages. The update also has some performance boosts. Another key improvement is that if you are having problems authenticating, you will not be stock in automated mode. You will now be able to input your password and log in manually. These tweaks should help Twitter for iPhone become a more robust package and given the fact that Twitter has been throwing around its weight in enforcing its API rules, it should be interesting how this all plays out in how Twitter pursues its destination strategy.