When it comes to gaming conventions, E3, the Electronic Entertainment Expo, is the 800-pound gorilla, the Big Enchilada, the Mother of All Gaming conventions. Regardless of which hyped up superlative out of this world/larger than life moniker you want to give this once a year gamer’s dream come true, E3 is huge. It is so huge that whole game release calendars and marketing strategies are reconfigured or even abandoned or delayed depending on how the gaming cognoscenti warm up or pan your game brand or game presentation. No wonder then that big game publishers usually pull out all the stops when trying to make a huge impression at E3. It looks like the developer of The Elder Scrolls series, Bethesda, didn’t want to waste this opportunity. That is why it scored a huge ad spot on the face of the Figueroa Hotel which faces the Los Angeles convention center. Getting a spot on the Figueroa Hotel for E3 is serious business. Not only can convention center goers get an eyeful of your marketing message, your ad is visible on the major streets of LA’s downtown district.
The big ad indicates how big The Elder Scrolls Online will be. How can it not? I am sure many, if not a majority, of the players of the highly popular The Elder Scrolls single player RPG series have asked themselves or their friends why the game isn’t multiplayer yet. The idea of an MMORPG that is independent of the cartoonish aesthetics of World of Warcraft and other similar games is sure to capture the interest of a large number of RPG fanatics. Bethesda’s outdoor media buy is not its first for E3. Last year, more than a few E3 goers were wowed by the huge Figueroa Hotel ad for last year’s release of The Elder Scrolls 5 – Skyrim. The massive ad showed off the Dragonborn in all his armored and menacing awesomeness. This year’s ad shows off the multiplayer aspect of the Elder Scrolls Online by showing off a male thief, a male warrior, and a female arche. It is definitely an eyeful and clues us in on all the fantasy awesomeness to expect from the MMORPG.