As we have discussed in a previous guide, you need to turn your keyword lists into blog posts for you to attract free targeted traffic from search engines. The more traffic that you get, the higher the chances you would make money from your blog. If money is not your primary motivation, more traffic means better publicity or better credibility in the community that you are targeting. Whatever your motivations are, keywords are crucial to getting traffic.
Two Main Traffic Sources
You get traffic in two major ways. The first is quite passive and that is search engine traffic. Simply by writing your blog posts a certain way and following certain rules and doing some link work, your blog would attract traffic from people doing searches that include your target keywords. Your other main source of traffic would be word of mouth. This can be as simple as friends e-mailing each other URLs to your blog post or more likely than not, it involves a person who was impressed by whatever you wrote on your blog and decided to share it on their Facebook wall. Facebook and Twitter are powerful examples of how social media and social networks can boost traffic for blogs. This avenue should not be overlooked. Even if you have really lousy search engine traffic, if your blog catches some traction on Facebook or Twitter, you can count on a lot of word of mouth viral traffic.
Reasons for Keyword-based News Rewrite Blog Posts
As powerful as getting traffic from search engines using original blog posts is, you can also use your keywords to help you find news which you can rewrite and post in your blog. Why do this? There are four very important reasons why many bloggers use news rewrites to pad their blog’s content.
Google “Freshness” Factor
The most important factor since you are trying to attract search engine traffic is the “Google freshness factor.” Previously Google did not really care as much if your posts are fresh. If you had a blog that you last updated three years ago, if it was optimized right that enough people linked to it, chances were that you would still be getting traffic even though the post was three years old. Google did not seem to make a distinction between time sensitive and timeless content. Content is content in the eyes of Google and other big search engines. Recently that has all changed. Google has now designated category of websites as depending on freshness. Newer posts would then rank more highly for certain searches than stale posts. The Google freshness factor roughly affects around 30% of certain types of websites. You can use this to your advantage by posting frequent news updates and news rewrites to your blog. In this situation, if the subject matter changes frequently, you may be able to gain a competitive advantage due to the Google freshness factor. As discussed below, there is one other key SEO advantage for doing this because it boosts your high authority blog post and increases the overall value of your blog’s content collection.
Satisfy blog readers’ need for targeted news
The second reason why you should look into using your keywords to help you find and write news to rewrite for your blog is the simple fact that many blog readers are accustomed to using blogs to look for news. Indeed the word blog comes from web log and logs are normally kept to mark time and to record events that happened during a particular time. Naturally a large part of blogs that is currently updated and maintained follow the news tracking format. Most of their entries involve a recent event or commenting on recent developments. You can use this to your advantage by fulfilling the needs of your blog visitors. By giving them frequent updates, you give them a reason to come back to your blog. These frequent updates build loyalty.
News Rewrites help build up your blog’s credibility and authority
Third key reason for news rewriting is building credibility and authority. As mentioned above, frequent updates build credibility and authority simply because you become “go to source” for information regarding a particular subject. For this particular discussion, frequent updates and news rewrites build credibility and authority also on substantive basis because the more you cover a particular body of knowledge, the more you become an expert in that body of knowledge and your chosen field of expertise is honed with each and every news rewrite and update you make. Tracking down specific types of news to post in your blog truly sharpens your familiarity with the current trends, developments and schools of thoughts regarding the particular body of knowledge that you are focusing on. Not many other bloggers can be that specialized. Use this to your advantage. The more you become specialized in certain topics, the more your blog’s readers would become loyal to your blog. Not only that, they would recommend your blog to others who are looking for expertise in a particular subject matter category.
Increases your expertise for original blog posts
Finally the fourth reason for using your keyword list for the news rewrites is that it helps you get more research or get fully acclimated with current trends and developments and paradigms in the particular content category that you are specializing in. This is a very important strategic advantage because you are really killing many birds with one stone. Not only are you able to build up the number of posts in your blog by continuously and permissibly rewriting specific news, you are also building up authority with your readers because they can tell that you know what kind of news is important and what kind of news that they should pay attention to. In essence, they are building their trust in you in regard to your ability as an editor to pick out what is relevant and important from what is not. Related to this is that this accumulated and increasing level of expertise allows you to get the information that you need to create authority posts for your blog. Authority posts are different from plain regular blog posts. Authority posts are the main reason that your blog is getting linked to, getting attention from other bloggers, or making a name with your target audience. These authority posts can take many forms. They can be lists, they can how-to and they can even be infographics. Whatever form you are most comfortable with and whatever form you employ the most, the bottom line is that authority posts are your blog’s main claim to fame. These are not easy to write because an authority post must offer information in expertise that frankly your competition does not have or overlooks. To get this body of desirable content takes months of expertise or spending quite a bit of money on experts to write. When you do your own news rewrites, you get enough information regarding the body of knowledge that you are blogging about to be able to write competent and credible authority posts. By doing news rewrites, you are really building value on many different levels for your blog. This is the reason why we suggest most bloggers to go this route. They many not know what to blog about in terms of specific topics, but with enough news rewriting the ideas will come fast and furious.
Ethical Concerns: Plagiarism
Don’t use news rewriting as an excuse for plagiarism. Plagiarism involves taking the work of somebody and not attributing it to them or taking credit for somebody else’s work. This is certainly a blatant form of stealing. It is intellectual theft. News rewrite does not involve plagiarism because you are rewriting the words. The words combination and the presentation is purely a product of your own intellectual effort. There may be issues of copyright infringement if the information presented is unique to the source you are rewriting. However, keep in mind that information and facts cannot be copyrighted or trademarked. If you are just looking at different sources and compiling facts and then rewriting it in your own form in your own words, then you should be safe.
Don’t get trapped by copyright laws
There is a small exception to this, however. If the facts being reported are not widely known and are only compiled due to the source’s own particular efforts and own specific channels of information gathering, you may run into legal problems. Make sure that you are rewriting publicly known news information, not proprietary information or special research. Even in the province of specialized research and specialized data, there is still an exception if you are meant to comment on your source’s specialized findings. If you do not copy the whole finding but just isolate certain key elements and comment on it in a way to shed more light on the subject matter and foster genuine conversation, then you should be safe. Just to be safe, make sure you read the U.S. copyright law and read up on the “fair use” exceptions to this body of law. There are many webpages on the internet that dissect the exceptions and they are well worth a few minutes of your time.
Systematic and Strategic News Rewriting for Your Blog
The most common way to find news for your blog is to go on news.google.com and type in the keywords that you are targeting. This can be quite laborious because more often than not, simple keyword search would not turn out many results. On the opposite end of the spectrum is that it may turn up too many results and the bulk of your time will involve anything filtering through the results to find relevant news. To increase the number of news sources, you should not only use Google News, but also use Google’s blog search engine.
Using blog search engines/directories for news
Many bloggers have access to specialized news that is not covered by Google News, so you may be able to get some leads from there. Another good source is technorati.com. This website compiles thousands of blog feeds and indexes them. It makes for a great search engine for blogs so you may have a better luck of finding news there. Finally, when it comes to using keywords, try to reverse engineer your competition. If your competing blogs already do news rewrites, look at what they blog about and then do deeper research. In essence, build on their work. Do not just copy their work or mainly replicate their activities, but look at their news rewrites and then do further research regarding the organizations mentioned in the news, the types of technologies, products or services discussed, and go from there. Picture yourself as some sort of a detective. You have to be quite investigative in snooping around and scooping up hot news. Another good source for news especially if your blog is about products or services is scouring through press release websites. There are many free press release websites out there. Just do keyword searches and see if a company released news regarding developments in their involvement with a particular topic. The sources are only as limited as your imagination. Think out of the box. Think big and you should do okay.
Use Categories Instead of keywords for News Research
If you have tried everything and your keyword-based research tool is yielding very few results, then you may need to think broader and bigger. Think in terms of categories. For example, if your blog is focused on basketball shoes, the next category would be sport shoes, and after that it would be shoes and then apparel. Just keep scaling up until you can get more and more news results and start filtering them. The key here is to get as much information and then filtering rather than getting targeted information but very little results. The problem with small results is that old news is worthless. There is significantly no point rewriting through old news. The more results that you have that are current, the more you have to work with and the more you can creatively come up with a solution.
Remember to SEO Your News Rewrites
Now that you have rewritten news that involves specialized body of knowledge that you are covering on your blog, make sure that it yields more benefits than just allowing you to add more content to your blog’s inventory. As mentioned earlier, news rewrites already help you in terms of building credibility for your blog, helping you research your authority and of course adding raw numbers to your blog post count. It also helps you get more chances of obtaining more traffic from search engines.
The basic News Rewrite SEO checklist
You can do this by observing basic SEO rules when rewriting news. Let us run through the basic list: Make sure you use target keywords in your title. Use keywords in the subheadings. In addition to the SEO steps described above, one crucial step you need to take advantage of is to place your target keyword for an internal authority post inside your news rewrite post. What this does is that it boosts the power of that keyword for your resource page. In essence, you are not really pushing the news rewrite’s keyword, but boosting the keyword for the authority page or post. Do not spam. Do not keep promoting or linking to the same authority page. Try to spread it out among a wide collection of resource pages or posts in your blog. The important thing to keep in mind is to do this consistently. It may seem like a chore, but it pays off handsomely in the future. Also make sure that you rotate the target keyword as well. Using the same keyword over and over may result in a penalty or just may end up being counted only once.
The Bottom Line: Ethical Blogging Concerns
One key thing to keep in mind when turning your keyword list into a news rewrite post is to always put yourself in the shoes of your target reader. People want to read how they would want to be treated. What kind of information are they looking for and what kind of expertise would they respect? Study these questions closely and give them what they want. While it may seem like that you were just rewriting existing news, if it builds credibility in the eyes of your target audience and gives them real value, then it is something that you should do. Remember that ethical blogging begins and ends with serving others. If you provide good quality content and you provide real value, you will be rewarded not necessarily immediately but definitely in the long run.