72Lux, a fashion startup provides the women demographic with a top-class fashion items shopping destination. The eCommerce platform is also attempting to make online marketing easier through collaborating with top retailers and designers so that consumers can simply browse and shop for fashion apparel and accessories in one place.
72Lux sets itself apart from other high-end women’s fashion shopping sites by officially announcing its software offering that enables websites to provide their own eCommerce platform. This is a universal checkout mechanism which is internally-built.
Through this turnkey eCommerce solution, the startup enables users to purchase on-site. Consumers can browse for items depending on their category be it by designer, color, size or whichever combination of the choices provided. All items bought, pass on a single checkout channel even when a user decides to purchase from different retailers.
Heather Marie, founder and CEO of 72Lux mentions that even though the new startup is a consumer destination site, the main focus of the team is on SaaS. The site licenses a universal checkout that offers enterprise publishers with a complementary revenue stream.
Content producers and bloggers can start monetizing their content directly. Fashion outlets, publications or blogs just need to integrate the eCommerce system of 72Lux in their sites in order to directly sell to customers. Or they can also partner with retailers and designers that offer various products and take a cut from these. The nature of this universal checkout mechanism may be similar to PayPal’s “Donate” button minus the various controls and other matters associated with the other site.
According to Marie, after developing the one-stop luxury eCommerce solution, the goal now is to spread the startup’s eCommerce solution across publisher sites and blogs together with its checkout features and embeddable tools.
The luxury fashion e-market platform that is based in New York City is also a member of two renowned accelerators around the same period‒ 500 Startups and First Growth Venture Networks. 72Lux is part of the former’s third batch for October and is part of the latter’s fourth “vintage” batch.
The help from 500 Startups, First Growth Venture Networks, Thomas Varghese and other angel investors are all directed toward the site’s investment on SaaS.
