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Samsung and Android Smartphone Brand Market Leaders

The third quarter market research results are out this week and Samsung emerged as the largest smartphone vendor internationally while Android surpassed fifty percent of the market share for the first time, disclosed Gartner, a market research company.

Android’s 52.5 percent market share can be attributed to the support Samsung has given the operating system as well as the ubiquitous use of Android in a wide range of affordable smartphones in the market. According to Gartner’s Principal Analyst Roberta Cozza, there are 60.5 million smartphones sold, all running various Android versions.

Samsung enjoys the spotlight for the first time as it sold 24 million smartphones worldwide, earning the top spot. This number is three times greater than the company’s sales same time last year.

The total worldwide smartphone units sold for 2011’s third quarter is 115 million. Compared to last year, this is 42 percent higher. Although the number of sales is lower in comparison to this year’s second quarter report. Cozza pointed out the economy as one of the factors for this as well as consumers waiting for new models‒ the iPhone4S for example.

Second in line for biggest smartphone vendor is still Nokia while Symbian is next to Android in the list for largest smartphone OS market share holders. Middle East and Eastern Europe still favor Symbian-based smartphones. The operating system runs 19.5 million smartphones sold which gives it a market share of 17 percent.

Lumia 800, the first Windows Phone-based Nokia smartphone will be on sale in Italy, Spain, France, Netherlands and UK this month and is already on sale in Germany. Microsoft only has 1.5 percent market share this quarter which is a new low for its OS.

Apple and iOS on the other hand hold the third place for the top smartphone vendor and most popular OS lists respectively. There were 17 million iPhones sold this quarter and iOS holds 15 percent share of the market. Compared to the second quarter however, Apple’s sales went down by almost three million units. But Cozza pointed out that this can be attributed to potential buyers possibly waiting for iPhone4S which is under the fourth quarter scope.

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