Google’s dominance in the world of popular software applications market is set to go even further as an insider has leaked information that the tech giant is pursuing plans to make its business of movie rentals in YouTube expanded. This is by making the service full-fledged and available outside the United States. Reliable news sources such as the Financial Times have been told by a Google insider that there are currently talks being made that would establish a service that would stream film releases of major movie studios, which would be connected to both the search engine of Google and YouTube. Each movie is said to cost $5 for rentals. A movie would be available at the same time its DVD, Blu-ray, or Internet service version would be released.
It is said that the project will be unveiled toward the end of the year. Launching will first be held in the US, followed by other countries, depending on the US market reception. This idea should be a hit for movie outfits as companies that always want to explore changes, new trends, and ways to further the reach of their products. With the rapid shift in Internet technologies, not to mention its wide reach, this concept is sure to titillate movie industry executives and even fill their eyeballs with dollar signs.
Google’s quest to Internet success
On Google’s part, its sheer dominance in the search engine business would obviously result in a huge customer base that could outshine any TV channel or video rental facility. The gradual decline of physical disc sales and the apparent business slowdown of brick and mortar video companies like Blockbuster Video (which has declared a semblance to virtual bankruptcy) has caused speculators to decide that Internet-reliant companies like Netflix (which has also been offering more affordable services) is the way to go. Google is said to compensate for the figures by its online traffic, as they are sure that people are still interested in watching movies.
Google insiders say that negotiations between the company and YouTube have been going on for months. Besides, several moves by Google have actually hinted at this, including trials and eventually a limited service that focuses on indie flicks. Recent news with regard to bubbling competition may be causing the move to be hastened and brought out more, just so that people won’t say that Google just copied other companies’ ideas. Apple has also started floating rumors about the nature of its iTV business, which is said to stream TV shows and movies at a more affordable rate.
This recent speculation is observed by onlookers as something that would also benefit the company’s smartphone line, following the popularity of its Android software.