SEMRush SEO Tools lets you research keywords and see how and what your competition do in both adwords and organic search. SEMRush is a service for web publishers, webmasters, organizations, agencies and enterprises with various plans and led by SEOQuake Team.
SEMRush is an online marketing tool that helps users improve their website’s ranking on search engines. This tool gets keywords from Google, AdWords, hidden keywords, and competitors’ keywords, and then creates a detailed report on how the results compare to your own keyword choices and ranking. It is a powerful keyword optimization tool that eliminates the expensive job of scouring the Internet for the right keywords and monitoring keywords used by your niche competitors. It is a good investment for businesses that are willing to spend less than $70 for a complete service than hundreds of dollars for an SEO or SEM expert.
SEMRush offers several good features to optimize your site for the best profit-driven keywords. It performs 40 million searches every month from over 20 million domains in order to search for Google SERP-related information, such as domain positioning in terms of keywords, AdWords ad copies, domain and keyword statistics, CPC, search volume, number of results, and so much more. More to this, it offers specialized reporting if you need specific data to be included in your report.
SEMRush scans Google for competitor keywords that are similar to yours, and informs you about what keywords your competitors are bidding on. The AdWords Keyword feature shows you competitors’ AdWords campaign strategies and their visitor statistics. Also, it will show you your competitors in an organic search, and will give you a list of sites doing the same SEO strategies as yours. With these bits of useful data, you will be able to alter your keywords for your site to increase popularity in SERPs, or you can imitate the strategies used by your competitors.
The reports provided by SEMRush are replete with a lot of information. You will see the statistics of a keyword by country, the positioning, volume, CPC, traffic and cost percentage, competition, results, and trend. Researching your competitors will give you their search engine traffic and traffic price, aside from AdWords keywords and common keywords. Of course, all of these data are exportable in an XLS or CSV file.
SEMRush’s user interface is easy to look at, and like other SEO tools, the main color is white, with some use of green, blue, and orange as highlights in the graphs and tables. The font size may be a little small, but that is maybe due to the massive amount of data that need to be included in every page. The tables are simple and the content is easily understandable. There is no much fuss given to the programming; the focus, however, is more on the quality of data delivered.
SEMRush is a good investment if you want to and can perform keyword optimization yourself. For $69.95 per month, that is already equal to ten thousand results per report, API access, organic and AdWords, and export to CSV and XLS. Plus, there is a seven-day money back guarantee you can put your confidence on. There are also the Pro and Guru plans you can try out, which cost $79.95 and $149.95, respectively.
With SEMRush’s capability of scouring Google for all kinds of keywords and domains, there is no way that you will not improve your website’s search engine ranking. Of course, it is very important that you know how to use the data gathered for your own good. SEMRush literally eliminates hours of keyword research if you are starting a site or improving its ranking. Another thing to note is that the service is partnered with Google, so your site must be searchable in that search engine for it to work.